Oxide Design Co.

Baird Holm print ads

Baird Holm ad for the Omaha Community Playhouse program

On a relatively frequent basis, I’ll be looking through a playbill or a publication and wonder who’s responsible for a particular advertisement. If you’ve been curious about Baird Holm’s latest ads, your search is over.

Earlier this year, Oxide partnered with Baird Holm on a local advertising project. The brief was straight-forward: create an ad campaign for publications of various community arts organizations in Omaha, promoting Baird Holm to patrons of the arts. Placement locations to include Omaha Symphony, Omaha Performing Arts, The Rose, and Omaha Community Playhouse.

Baird Holm ad for the Omaha Performing Arts program

We worked with Baird Holm to get to the core concepts they wanted to get across in the ads. In the final analysis, there were two key concepts they wanted to convey: First, that Baird Holm is professional. The firm has over 135 years of experience, and is made up of highly-qualified, detail-oriented, expert problem solvers. Secondly, that Baird Holm is human. While they are legal experts, the firm also has a very human side. It’s a group of real people who are living, working, and playing in Omaha, and they support the arts in our community.

Baird Holm ad for the Omaha Symphony program

The campaign we developed for them covers both concepts, and solved the problem that the public often interprets “old” as being behind the times or past your prime. Using historic figures appropriate to the advertising venue, we subtly reminded the audience that you can have a wealth of experience and still be as relevant today as you were over a hundred years ago. Indeed, some things never get old.